Ecotourism in Tasikmalaya

Members: 1. Muhammad Yusril Muharam 182122102 2. Fadhil Abdullah 182122102 3. Rahmi Hidayati 182122081

Link : https://www.youtube.com/watch?v=WSGNpRMXDys

CHAPTER 9 THE AIRLINE INDUSTRY

Take off
1 Match the words and phrases from the list with the pictures about flying.
   Answer: boarding card (h)
                   check-in (g)
                   cruise
                   landing (b)
                   passenger cabin crew (c)
                   security control (f)
                   take-off (e)
                   taxi
2. Number the pictures in the right order for a typical flight.
3. Listen and check

Listening
The ups and downs of flying
1. Four people discussing how they feel about air travel. Listen and mark what they like with a tick (√), and what they don't like with a cross (x). If they don't mind, write -.

	Isabel	Alexi	Millie	Gustavo
Travelling to and from airports	√	-	-	-
Checking in	-	x	-	-
Going through security	-	-	x	-
Waiting to embark	-	-	-	-
Boarding when you have not got a seat number	-	x	-	-
Taking off	-	-	√	-
A window seat	-	-	-	√
Landing	-	-	-	-
Waiting for your luggage	-	-	-	x
Travel delays	-	-	x	-

2. Check your answers with your partner, and then listen again if you need to.
3. Listen again and complete these expressions.
    1 I actually love traveling to the airport ...
    2 And I don't mind landing.
    3 I quite like taking off.
    4 ... and then just rising in the air suddenly. I really love it.
    5 I hate the delays.
    6 ... being in the airport all day. I really hate that.
    7 I don't mind waiting to embark.
    8 I hate waiting for luggage.

• Language spot

          'like' or 'dislike'

1. Put different expressions of 'liking' in order from the most positive to most negative.

    Answer: smile = really love, love, like

                   poker face = quite like, don't mind

                   sad = really hate, really don't like, don't like, hate

2. We can say I like ... or I quite like ..., and we can also say I really like. What is the difference?

     Answer: "I really like" is more intense while "I quite like" is more subtle.

Vocabulary

Air travel

1. Fly, flight, flying-use the correct word to complete each sentence.

   1 The first powered flight was made by the Wright Brothers in 1903.

   2 Even though flying is the safest form of transport, some people are afraid of it.

   3 Modern jet aircraft fly at an altitude of 8,000 to 9,000 metres.

2. What is the difference between the three words?

    Answer: fly (verb), flight (noun), and flying (noun)

3. Complete the sentences with a word from the list.

    arrivals         depart

    arrive            departure

    board            land

    boarding       landing

    check-in        take off

    check-in        take-off

    1 The last time I flew, our departure was delayed by over two hours.

    2 Most airports give information about departures and arrivals on TV monitors placed around the airport.

    3 When you check-in, the clerk asks you if you have packed your bag yourself.

    4 You cannot use electrical equipment during either take-off or landing.

    5 Modern navigation systems mean that aircraft can land safely at night, in bad weather, and even without a pilot

    6 Even if you have a landing card, some airlines ask to see your passport as well.

4 Write sentences like this for thee of the other words in the list. Ask your partner to complete the sentences.

Reading

Tourism and air travel

1. Look at the title of the article. What do you think the article will be about? Choose from the following possibilities.

    1 The future of air travel (the answer)

    2 The advantages and disadvantages of air travel 

    3 The incredible places you can fly to if you have enough money 

    4 How to get the cheapest tickets for different flights 

2. Read the article and see if you were right.

3. How many million

    a people traveled by plane in 2005?

    Answer: handling over 80million passengers alone.

    b passengers used Atlanta airport in 2005?

    Answer: over 1,5 billion worldwide in 2005, with Atlanta International

    c people are employed by the airline industry?

    Answer: more than three million people employed by the world's airlines, or with the 14,000 airports that passengers fly to or from.

4. Find

    1 two advantages of air travel

    2 three disadvantages of air travel.

Find out

1. What is a carbon offset scheme? How does it work? (Hint-type 'carbon offset scheme' into an internet search engine like google.)

     Answer: A carbon offset is a reduction in emissions of carbon dioxide or other greenhouse gasses made in order to compensate for emissions made elsewhere. Offsets are measured in tonnes of carbon dioxide-equivalent (CO2e). One tonne of carbon offset represents the reduction of one tonne of carbon dioxide or its equivalent in other greenhouse gases. Carbon offsets are a form of trade. When you buy an offset, you fund projects that reduce greenhouse gas (GHG) emissions. The projects might restore forests, update power plants and factories or increase the energy efficiency of buildings and transportation. Carbon offsets let you pay to reduce the global GHG total instead of making radical or impossible reductions of your own. GHG emissions mix quickly with the air and, unlike other pollutants, spread around the entire planet. Because of this, it doesn't really matter where GHG reductions take place if fewer emissions enter the atmosphere.

Listening
Low--cost traditional?
1. Think about the disadvantages of flying with low-cost airlines. In your opinion, what could traditional airlines do to attract customers back? Exchange your ideas with a partner.
2. Listen to Martin Stanton of the Birmingham College of Food, Tourism, and Creative Studies talking about the advantages and disadvantages of both types of airline. Tick (√) the characteristics he mentions for each.
    Answer: booking is possible through a travel agent - traditional
                    booking is easy through the internet - low-cost
                    you can check luggage through to the final destination - traditional
                    you have a seat number before you board - traditional
                    you have the option of different classes of the seat - traditional
                    you can go on the plane first with small children
                    the cabin staff are more friendly
                    there is more legroom during the flight - traditional

Vocabulary
Low-cost carriers
Complete the sentences with terms from the reading.
1 A less technical name for a low-cost carrier is a budget airlines.
2 A stop over allows you to interrupt a long flight and stay in a city en route to your destination.
3 A short-haul flight is one that does not go further than 1,000 km.
4 low-cost carriers are airlines that offer lows fares for basic services with no 'extras' such as meals on the plane
5 Giving the customer a reference number for a seat on  plane but not a ticket they can hold in their hand is known as paperless ticketing.
6 The fees an airline pays to an airport for using its facilities are known as landing and meals on the plane.
7 The turn around time is the minimum time between a plane landing and taking off.

It's my job

1. Look at the photo of the Javier. Write T (true) or F (false)

    He's Spanish. (F)

    He's pilot. (F)

    He likes working in tourism. (T)

    He knows the secret to working in tourism. (T)

Chapter 8 Marketing and Promotion

Take off
1. Make a list of five different products from the tourism industry.
    Example a package holiday
    Answer: Booking of accommodations, theatres, and at various sites.
                   Tourists' experience by visiting a destination, eating at a restaurant, or performing an activity
                   Transportation of tourists and their luggage from one place to another.
                   Hotel budget rooms to 7* hotels with classy amenities.  The hotels contribute a major share of imparting the experience to the tourists by providing the best services and amenities.
                    Tour Operations
2. Think of different ways you could advertise them. Which ones are the most effective?
    Answer: by using the internet we can ask through the sites and it will available for 24  hours

Reading
What is marketing?
1. Look at the statements on marketing. Decide if they are true or false.
    1. Marketing is the same as advertising (F)
    2. Marketing means knowing what your customers want (T)
    3. Marketing is what you do before the product is sold (F)
    4. Marketing is done by both public and private organizations (T)
2. Now read about the marketing process and find out if you were right.
    Answer: Yes, I'm read the marketing process
3. Which stage are these marketing activities part of
    1 develop? stage 2
    2 monitor? stage 4 
    3 research? stage 1
4. Which stage of marketing
    1. is the most expensive? stage 2
    2. needs most creativity? stage 3
5. Which part of the marketing process do you think you would be good at? Why?
     Answer: stage 2 and stage 3



ocabulary
Marketing terminology
Match 1-9 with a-i to produce nine marketing tips.
1. Monitor... c ... the effectiveness of your advertising and promotional techniques
2. Advertise... g ... your product in the places where your customers will see it.
3. Research... d ... uses questionnaires to find out what people want.
4. Knowledge... e ... of what your clients want is essential in marketing
5. Evaluate... f ... the market carefully before you create your product.
6. Tastes... i ... change with time so products must change too
7. Identify... b ... your customers' preferences by using market research
8. Needs... a ... and wants are the first thing you must find out
9 Gear... h ... your product towards your clients

• Language spot

          Verb patterns

1. Look at this phrase using the verb gear.

    to gear it to the customer's needs

    Now look at the dictionary entry for the verb gear

2. What do you think sb and sth mean?

3. Now look at these other verb phrases from the article on marketing.

    1 ... if they hope to make a profit

    2 ... to let its clients know about it

    Which verb patterns do they use? Choose from the following

    a hope to do sth                     c let sb/sth do sth

    b hope sth to sb/sth               d let sb/sth to do sth

4. Complete the sentences using gear, hope, or let.

     1. We ... to have the new product n the arket next year

     2. We've decided to ... the hotels to business tourism

     3. They ... to increase their profits by using promotional techniques

     4. If you ... expert do your marketing you will get better results

     5. A questionnaire in each room ... quests make comments on the room

     6. Tourism providers have to ... their products to what the customer wants

Where in the world?

1. Look at the photos of Newcastle and Gateshead. What sort of cities are they? What sort of tourism will they attract? What sort of things will tourists be able to do there?

    Answer: some of the city's most contemporary and stylish cultural and leisure attractions can be found along the River Tyne

2. Read about tourism in Newcastle Gateshead. As you read, link the names in the next to the photos

    Answer: a Gateshead Millennium Bridge

                   b Angel of the North

                   c Grey Street

                   d Baltic Centre for Contemporary Art

3. Which three attractions appeal to you most?

    Answer: Gateshead Millenium Bridge, Grey Street, Centre for Life

Listening

Analysing your product

1. A SWOT analysis is a basic technique in marketing. The 'S' meands 'Strengths'. Do you know what the other three letters mean?

    Answer: Wekanesses, Opportunities and Threats

2. Jeans Stewart is the Leisure Product Manager for the NewcastleGatehad Initiative. Listen to her talking about NewcastleGatehad. In what order does she discuss each of the four aspects of the SWOT analysis?

    Answer: 1. S

                   2. O

                   3. T

                   4. W

3. Listen again and tick the features that she mentions in the table below

    Answer: 1 Strengths 1, 2, 4

                   2 Weaknesses 1 and 4

                   3 Opportunities 1 and 3

                   4 Threats 2

Listening

Promotion in tourism

1. Look at the diagram about marketing and promotion. Do you understand any of the terms? Can you fill in any of the gasps?

2. Listen to Jean Stewart talking about promotion and complete the diagram

    Answer: price, place, promotion, direct, personal selling

3. Which of the following ideas about promotion does Jean mention directly?

    Answer: 

    1. To create a demand for a product

    2. Toexplain why a product is better than  competitor's product

    3. To make customers aware of a product

4. Listen again. Write T (true) or F (false).

    1. The marketing mix is made up of product, place, and promotion. (F)

    2. Promotion and advertising are the same (F)

    3. Small operators use email for direct marketing (T)

    4. Personal selling is about going from house to house knocking on doors (F)

Pronounciation

1. Match the words on the left with their pronunciation tanscriptions on the right.

    1 with d

    2 with f

    3 with j

    4 with b

    5 with k

    6 with a

    7 with g

    8 with h

    9 with e

   10 with i

   11 with c

Vocabulary

The language of advertising

1. Match the slogans with the pictures.

    1 A green Mediterranean haven (c)

    2 Unforgettable Cruises (b)

    3 Kyrgyzstan - Breathtaking Natural Beauty (d)

    4 Mystical Silk Road Tour (a)

2. What does the word nice mean? How do you translate it into your language?

    Answer: nice mean bagus in Bahasa Indonesia

3. Subtitle the adjectives in the adverts with the word 'nice'. What is the effect?

    Answer: the mean of 'nice' may have different meaning because in the language there are many synonym words. It is up to the sentences and the content of thetext

4. Look at adjectives 1-7. For each adjective, find two 'publicity'-style adjectives from a-n.

    1. beautiful with gorgeous, picturesque

    2.big with enormous, large

    3. cheap with economical, low-cost

    4. expensive with exclusive, luxury

    5. new with innovative, modern

    6. old with ancient, historic

    7. small with diminutive, tiny

5. Choose the best adjective for these advertising texts.

    1 The region has a lot of historic monuments.

    2 Europe's best and biggest economical airline

    3 The new bridge is one of the most innovative pieces of engineering in the country

    4 Make yourself feel really special - take a short break in one of our Modern country hotels

    5 Go online and search for what your family needs from our database of hundreds of enormous campsites in Europe.

    6  gorgeous beaches, luxury accommodation ...

6. Choose the two adjectives that you like the most and use them to write tourism slogans for your country.

    Answer: modern and beautiful

Reading

Promotional techniques

1. Look at these different sales promotion techniques.

• advert in the media
• brochures and leaflets
• competitions
• discount coupon (in newspaper, etc.)
• discounted prices
• displays and exhibitions
• give-aways (free gifts)
• lotteries and prize draws
• posters
• reports in the media
• websites

Which techniques are used in the four activities below? Are there any other activities in the four campaigns?

    Answer: North-east England uses competitions technique

                   Hong Kong uses discount prices technique

                   Rio e Janeiro uses three techniques there are advert and report in the media, displays and exhibitions, posters.

                   Languedoc uses advert and report in the media technique.

• Language spot

          Superlatives

1. Use the words in brackets to complete these statements.

    1 The Brazilian campaign was the cheapest

    2 The Languedoc campaign had the highest impact

    3 The most original campaign was the one by the Languedoc Regional Committee