Take off
1. Make a list of five different products from the tourism industry.
Example a package holiday
Answer: Booking of accommodations, theatres, and at various sites.
Tourists' experience by visiting a destination, eating at a restaurant, or performing an activity
Transportation of tourists and their luggage from one place to another.
Hotel budget rooms to 7* hotels with classy amenities. The hotels contribute a major share of imparting the experience to the tourists by providing the best services and amenities.
Tour Operations
2. Think of different ways you could advertise them. Which ones are the most effective?
Answer: by using the internet we can ask through the sites and it will available for 24 hours
Reading
What is marketing?
1. Look at the statements on marketing. Decide if they are true or false.
1. Marketing is the same as advertising (F)
2. Marketing means knowing what your customers want (T)
3. Marketing is what you do before the product is sold (F)
4. Marketing is done by both public and private organizations (T)
2. Now read about the marketing process and find out if you were right.
Answer: Yes, I'm read the marketing process
3. Which stage are these marketing activities part of
1 develop? stage 2
2 monitor? stage 4
3 research? stage 1
4. Which stage of marketing
1. is the most expensive? stage 2
2. needs most creativity? stage 3
5. Which part of the marketing process do you think you would be good at? Why?
Answer: stage 2 and stage 3
ocabulary
Marketing terminology
Match 1-9 with a-i to produce nine marketing tips.
1. Monitor... c ... the effectiveness of your advertising and promotional techniques
2. Advertise... g ... your product in the places where your customers will see it.
3. Research... d ... uses questionnaires to find out what people want.
4. Knowledge... e ... of what your clients want is essential in marketing
5. Evaluate... f ... the market carefully before you create your product.
6. Tastes... i ... change with time so products must change too
7. Identify... b ... your customers' preferences by using market research
8. Needs... a ... and wants are the first thing you must find out
9 Gear... h ... your product towards your clients
- Language spot
Verb patterns
1. Look at this phrase using the verb gear.
to gear it to the customer's needs
Now look at the dictionary entry for the verb gear
2. What do you think sb and sth mean?
3. Now look at these other verb phrases from the article on marketing.
1 ... if they hope to make a profit
2 ... to let its clients know about it
Which verb patterns do they use? Choose from the following
a hope to do sth c let sb/sth do sth
b hope sth to sb/sth d let sb/sth to do sth
4. Complete the sentences using gear, hope, or let.
1. We ... to have the new product n the arket next year
2. We've decided to ... the hotels to business tourism
3. They ... to increase their profits by using promotional techniques
4. If you ... expert do your marketing you will get better results
5. A questionnaire in each room ... quests make comments on the room
6. Tourism providers have to ... their products to what the customer wants
Where in the world?
1. Look at the photos of Newcastle and Gateshead. What sort of cities are they? What sort of tourism will they attract? What sort of things will tourists be able to do there?
Answer: some of the city's most contemporary and stylish cultural and leisure attractions can be found along the River Tyne
2. Read about tourism in Newcastle Gateshead. As you read, link the names in the next to the photos
Answer: a Gateshead Millennium Bridge
b Angel of the North
c Grey Street
d Baltic Centre for Contemporary Art
3. Which three attractions appeal to you most?
Answer: Gateshead Millenium Bridge, Grey Street, Centre for Life
Listening
Analysing your product
1. A SWOT analysis is a basic technique in marketing. The 'S' meands 'Strengths'. Do you know what the other three letters mean?
Answer: Wekanesses, Opportunities and Threats
2. Jeans Stewart is the Leisure Product Manager for the NewcastleGatehad Initiative. Listen to her talking about NewcastleGatehad. In what order does she discuss each of the four aspects of the SWOT analysis?
Answer: 1. S
2. O
3. T
4. W
3. Listen again and tick the features that she mentions in the table below
Answer: 1 Strengths 1, 2, 4
2 Weaknesses 1 and 4
3 Opportunities 1 and 3
4 Threats 2
Listening
Promotion in tourism
1. Look at the diagram about marketing and promotion. Do you understand any of the terms? Can you fill in any of the gasps?
2. Listen to Jean Stewart talking about promotion and complete the diagram
Answer: price, place, promotion, direct, personal selling
3. Which of the following ideas about promotion does Jean mention directly?
Answer:
1. To create a demand for a product
2. Toexplain why a product is better than competitor's product
3. To make customers aware of a product
4. Listen again. Write T (true) or F (false).
1. The marketing mix is made up of product, place, and promotion. (F)
2. Promotion and advertising are the same (F)
3. Small operators use email for direct marketing (T)
4. Personal selling is about going from house to house knocking on doors (F)
Pronounciation
1. Match the words on the left with their pronunciation tanscriptions on the right.
1 with d
2 with f
3 with j
4 with b
5 with k
6 with a
7 with g
8 with h
9 with e
10 with i
11 with c
Vocabulary
The language of advertising
1. Match the slogans with the pictures.
1 A green Mediterranean haven (c)
2 Unforgettable Cruises (b)
3 Kyrgyzstan - Breathtaking Natural Beauty (d)
4 Mystical Silk Road Tour (a)
2. What does the word nice mean? How do you translate it into your language?
Answer: nice mean bagus in Bahasa Indonesia
3. Subtitle the adjectives in the adverts with the word 'nice'. What is the effect?
Answer: the mean of 'nice' may have different meaning because in the language there are many synonym words. It is up to the sentences and the content of thetext
4. Look at adjectives 1-7. For each adjective, find two 'publicity'-style adjectives from a-n.
1. beautiful with gorgeous, picturesque
2.big with enormous, large
3. cheap with economical, low-cost
4. expensive with exclusive, luxury
5. new with innovative, modern
6. old with ancient, historic
7. small with diminutive, tiny
5. Choose the best adjective for these advertising texts.
1 The region has a lot of historic monuments.
2 Europe's best and biggest economical airline
3 The new bridge is one of the most innovative pieces of engineering in the country
4 Make yourself feel really special - take a short break in one of our Modern country hotels
5 Go online and search for what your family needs from our database of hundreds of enormous campsites in Europe.
6 gorgeous beaches, luxury accommodation ...
6. Choose the two adjectives that you like the most and use them to write tourism slogans for your country.
Answer: modern and beautiful
Reading
Promotional techniques
1. Look at these different sales promotion techniques.
- advert in the media
- brochures and leaflets
- competitions
- discount coupon (in newspaper, etc.)
- discounted prices
- displays and exhibitions
- give-aways (free gifts)
- lotteries and prize draws
- posters
- reports in the media
- websites
Which techniques are used in the four activities below? Are there any other activities in the four campaigns?
Answer: North-east England uses competitions technique
Hong Kong uses discount prices technique
Rio e Janeiro uses three techniques there are advert and report in the media, displays and exhibitions, posters.
Languedoc uses advert and report in the media technique.
- Language spot
Superlatives
1. Use the words in brackets to complete these statements.
1 The Brazilian campaign was the cheapest
2 The Languedoc campaign had the highest impact
3 The most original campaign was the one by the Languedoc Regional Committee
Tidak ada komentar:
Posting Komentar